Chptr Marketing Internship

At Chptr, I got to do something I love: figuring out how to get people excited about a product and then actually making it happen. As a Business Development/Marketing Intern, I split my time between the creative side and the relationship side of the business.

Promotional Materials for Signature Event

Every year, we host a signature event where current and potential client organizations connect with our team, explore our vendor partners, and learn more about the CHPTR brand. As a marketing intern, I designed UGA-branded magazines for guests, creating print materials that showcase our story, our values, and the impact of our work. I built them using Canva and Adobe Photoshop.

See Magazine

Pitching Campuses, Building Partnerships

I led client pitches to student organizations across campuses, walking them through what Chptr could do for their chapters and why it was worth adopting. By the end of 2025, those pitches helped bring 6 new campuses on board. Just as important, I kept in touch with each organization after the pitch, building the kind of relationships that turned a first meeting into a lasting partnership and helped Chptr grow.

Translating Ideas Between Chptr and Devote

I collaborated closely with our agency partner, Devote, to create cohesive graphics, messaging, and Instagram content for Chptr’s social media channels. Together, we refined visual concepts, aligned on brand voice, and developed posts that communicated our mission with clarity and impact. I served as the go-between for Chptr’s in-house team and Devote, translating goals into creative direction.

What I learned from Chptr

The end result of my internship with Chptr was a visually cohesive and strategically curated social media presence that elevated the brand’s online identity. Through carefully designed graphics, organized content calendars, and consistent posting, I helped strengthen audience engagement, increase brand recognition, and foster a more connected community. The work not only showcased the boutique’s products and promotions effectively but also reinforced its unique aesthetic, creating a professional and polished digital footprint that supports long-term brand growth.

    • User- Generated Content

    • Analytics & Performance Tracking

    • Create & Execute Pitches

    • Digital Media Design

    • Instagram

    • Adobe Creative Suites

    • Brandwatch

    • Canva